Led the creation of a comprehensive design system, ensuring a consistent and scalable design language.

Developed a new design guide, UI kit, and principal standards for the UX team.

Identified product weaknesses and prepared a new roadmap to address them.

Tracked user behaviors in real-time with tracking tools and created a roadmap based on user needs.

Standardized the product in line with industry standards and redesigned the home, pre-bet, and live bet pages.

Designed new interfaces for betting statistics integrations, addressing new user needs with the stats page.

Re-designed the "My Bets" page with real-time bet data and live result tracking, allowing users to follow live bet situations.

Observed significant improvements in NPS scores, active customer figures, and conversion rates.

New versions of the product are tracked in real time to ensure that the experience remains positive.